Tanvi Shah

Arrow Street Arts

Role: Social Media Coordinator

In a span of 3 months, I’ve increased our Instagram followers by 94.9% through the creation of reels, carousels, and stories. Additionally, I captured and created 15+ pieces of social content for our grand opening “ArrowFest”, and continue to make content for upcoming productions at Arrow Street Arts.

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Seekr

Role: Social & Content Marketing Manager

I started a new weekly content series on LinkedIn and Instagram that had our highest CTR of 19.1%. Icincreased Twitter followers by 322%, Instagram followers by 59%, and LinkedIn followers by 50%. I also led social activation strategies & plans for partnership content that focused on Bear Grylls, Tony Robbins, and #MissionSeekr.

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Allston Pudding

Role: Writer

I write 2-3 reviews and feature articles a month about local events and music shows.

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Skip the Small Talk

Role: Social Media Strategy Consultant

I designed and created Instagram stories based on our daily events in addition to creating TikToks based on trending moments and sounds.

Hill Holliday

Role: Associate Strategist, Social & Content

Clients include: Santander, BMW Motorrad USA, Egglife, Fireball

I provided strategic direction for tentpole events and wrote social briefs for our creative teams, while keeping a pulse on cultural moments that clients could act on to stay relevant in the social world.

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Sofar Sounds

Role: Sofar Crew

My role for Sofar ranges between Guest List to Show Lead to running our Socials, but my favorite role is being the Emcee, where I bridge the gap between artists and guests and create community for the local music scene.

Jassby

Role: Social Media Specialist

I planned out and designed our daily and monthly content based on research, audience insights from TikTok and the Product team.

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Social Media Strategy Example

For my Social Media Strategy class in my Emerging Media Studies Masters program, I devised a social media strategy for a wine subscription company - Winc.

Boston Common Coffee

Role: Social Media Manager & Barista

I used my role behind the counter to understand customers and use their insights to create original content for the Boston Common Coffee Instagram and Facebook pages.

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I Do Wedding

Role: Marketing Intern

I experimented with posting different types of social content and timing to figure out when I Do Wedding would get their highest engagement, and increased engagement on Instagram by 62% and Facebook by 68%, in a month.